Customer Case Study

Global leader in digital experience and account-based marketing turns to PrivacyCode for a foundational platform where business, operations, and technology teams find shared understanding, actionable data insights, and connect the value of their work to the business overall.

Photo by Nick Fewings on Unsplash

This global leader in Digital Experience and Account-Based Marketing is focused on redefining and repositioning the go-to-market function for B2B companies across geographies, segments and verticals. 

The company, and its $1B+ valuation, depends on bringing disparate data sources and AI together to create highly personalized engagement across the increasingly complex B2B Buyer Journey.

Its platform supports thousands of customers around the world in nearly 150 languages, making it both globally-engaged and globally-sensitive to regional data and regulatory requirements.  

The Situation

As a private and rapidly growing company, this customer had expectations being placed on it by its investors, customers, and partners.  The range of data demands from different jurisdictions had created layers of unanticipated business challenges.  

The company’s leadership evaluated point offerings and could not derive either lasting value or resource efficiency.  These privacy-adjacent products did not and could not meet the company’s requirements for flexibility, responsiveness, cost-avoidance and risk mitigation.

So as not to hinder its growth aspirations or cause irreparable harm to the business, the company knew it had to address the challenge, particularly as their technology teams and business teams had neither clear accountability nor a comprehensive appreciation for the data requirements which quite literally underpin the company’s business.

PrivacyCode Delivers

After failed attempts with legacy offerings, this customer turned to the PrivacyCode Platform to support multiple needs. First, the customer needed to respect the cost-avoidance requirements for adding personnel to this function.  The time, training and multi-jurisdictional expertise required was rightly seen as untenable.  

Second and keeping with its own focus, the customer wanted to leverage something comprehensive and revolutionary but which was also based on proven experience, knowledge, and global awareness.

They also needed a foundational platform where the business, operations and technology teams could find a shared understanding of tasks and actionable data insights, where they could clearly connect the value of the work to the business overall.

PrivacyCode’s cloud-native, AI-driven platform is purpose-built for actionable insights and results.  It curates, orchestrates and manages the avalanche of new and changing requirements across the complex and nuanced areas of Data Privacy, Data Governance, Data Quality and the rapidly increasing need for Responsible AI Builds, Implementation and Governance.

Within the first 60 days, leveraging PrivacyCode’s NLP and LLM AI capabilities, ingesting their data/regulatory specific requirements into a number of PrivacyCode’s Privacy Object Libraries (themselves based on globally-recognized standards and frameworks), the PrivacyCode implementation addressed their range of core challenges, allowed them to remain judicious on resource utilization, while helping the company to maintain its focus on its customers, partners and strategy execution.

What’s Next

Particularly owing to its multilingual capabilities, the company’s leadership understands that the work needed to protect their business and “digital crown jewels’ has historically been bespoke.  As their digital leaders move or take on new responsibilities, the leadership is deeply committed to retaining such strategic corporate knowledge.

The PrivacyCode Platform for Privacy Optimization and Integration creates a lasting System of Record where roles, responsibilities, decisions, actions and insights are captured such that organizations can build on what they’ve learned and captured, as opposed to effectively starting over again.

This customer is planning a larger PrivacyCode platform rollout, serving more parts of their business, while enhancing stakeholder engagement and expectations.